Etica d'Impresa per la Comunicazione Integrata di Marketing: Una Thematic Analysis per caratterizzare le 3C della Comunicazione Eticamente Integrata - Image 1

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VDM Verlag Etica d'Impresa per la Comunicazione Integrata di Marketing: Una Thematic Analysis per caratterizzare le 3C della Comunicazione Eticamente Integrata

Name: Etica d'Impresa per la Comunicazione Integrata di Marketing: Una Thematic Analysis per caratterizzare le 3C della Comunicazione Eticamente Integrata
Brand: VDM Verlag
Price: 58.0 GBP
Availability: InStock

Call Centre Management

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Description

Quali implicazioni manageriali per un’organizzazione che fa propri valori, principi e doveri etici applicandoli nel processo decisionale relativo alla comunicazione di marketing? Partendo da una analisi congiunta tra le teorie etiche normative e gli effetti –positivi e negativi, economici e sociali- che il marketing può “scatenare” sulla collettività, il libro si sofferma sulle riflessioni maturate in ambito accademico riguardo ai principali topics legati al marketing etico ed alla responsabilità sociale d’impresa. Nella consapevolezza che i consumatori orientano sempre più le loro preferenze d’acquisto verso quelle organizzazioni in grado di comunicare il loro impegno sociale e che riescono a permeare di qualità etiche le loro value proposition, si delinea un framework che integra gli elementi principali della Comunicazione Integrata di Marketing con gli assunti essenziali della deontologia, della teleologia e della virtue ethics. L’analisi aiuta a far luce su diversi aspetti del marketing etico ed è un valido strumento di supporto non solo per chi vuole approfondire questi temi ma anche per i professionisti delle Comunicazioni e per gli operatori di Marketing.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639804031
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Publication Date: 18 March 2014
Listed Since: 15 April 2014

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VDM Verlag Etica d'Impresa per la Comunicazione Integrata di Marketing: Una Thematic Analysis per caratterizzare le 3C della Comunicazione Eticamente Integrata

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VDM Verlag Etica d'Impresa per la Comunicazione Integrata di Marketing: Una Thematic Analysis per caratterizzare le 3C della Comunicazione Eticamente Integrata

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