£62.00

VDM Verlag Les beauty gurus: une nouvelle façon de valoriser le sponsoring ?

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Last 67 days · 67 data points (no recent data)

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Price levels: 1 different prices over 67 days

Description

Cet ouvrage vise à comprendre le phénomène du sponsoring sur YouTube. La partie théorique présente en détail la pratique du sponsoring puis développe les raisons expliquant le succès des beauty gurus. La partie pratique étudie la réception du sponsoring à travers les commentaires postés sous les vidéos des beauty gurus. Pour cela, nous nous basons sur notre propre grille d’analyse. Notre objectif est de comprendre la réception aux Etats-Unis afin d’anticiper le phénomène en Belgique et en France et de proposer des recommandations à l’attention des beauty gurus et des marques sponsorisant leurs vidéos.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
12 October 2016
Listed Since
04 November 2016

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