£88.00

VDM Verlag Responsabilidad social: Una herramienta estratégica de inversión en empresas de servicio especializado aeroportuario

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Description

La presente investigación tuvo como objetivo analizar la responsabilidad social como herramienta estratégica de inversión en empresas de servicio especializado aeroportuario del estado Zulia. Fundamentada bajo los aportes teóricos de Valor (2005), De La Cuesta (2005), entre otros. No obstante, los resultados revelaron como la responsabilidad social es puesta en práctica por las organizaciones en estudio como filantropía, con un moderado nivel en la aplicación, donde se precisó, llegar a un equilibrio entre trabajo, calidad de vida, socios, gobierno, ambiente; convirtiendo las necesidades sociales en oportunidades de negocios que le sirvan a las empresas como herramienta estratégica de inversión, además de crecimiento para su sostenibilidad en el largo plazo, alcanzo así un alto nivel en sus estrategias competitivas junto a un excelente compromiso organizacional.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
30 June 2016
Listed Since
25 July 2016

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