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VDM Verlag Nachhaltigkeitsmanagement: Mit Sustainability Management durch Innovation und Verantwortung langfristig Werte schaffen

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Description

Inhaltlich unveränderte Neuauflage. „You cannot build shareholder value at the expense of society, otherwise society will eventually destroy your shareholder value.“ (Anthony Burgsman, CEO von Unilever) Skandale in Wirtschaftsunternehmen lassen immer wieder den Ruf nach Transparenz in der Dokumentation sowie nach sozialer, ökonomischer und ökologischer Balance der Unternehmensführung laut werden. Das von der Forstwirtschaft übernommene Konzept der Nachhaltigkeit prägt inzwischen auch die Unternehmenswelt. Nachhaltigkeitsmanagement ermöglicht nicht nur eine effektive, von Stakeholdern akzeptierte, zukunftsorientierte Unternehmenssteuerung, sondern auch eine kontinuierliche Steigerung des Shareholder Value. Die Autoren beleuchten innovative, praxisbezogene Ansätze und Methoden für unternehmerische Nachhaltigkeit. Bewertungsmethoden, Performance Measurement und Performance Management Systeme sowie Unternehmensführungskonzepte werden detailliert dargestellt. Außerdem befassen sie sich mit der externen Unternehmenskommunikation und der Evaluierung aktueller Standards bzw. Richtlinien der Nachhaltigkeitskommunikation. Ein Buch für Unternehmer, Berater, Wirtschaftswissenschaftler sowie alle am Thema Interessierten.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
17 July 2012
Listed Since
18 July 2012

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