£49.00

VDM Verlag Casting-Shows in Deutschland: Analyse der Erfolgsfaktoren

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Price History & Forecast

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Last 639 days • 639 data points (No recent data available)

Historical
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£49.00 £46.55 £47.53 £48.51 £49.49 £50.47 £51.45 07 June 2024 13 November 2024 22 April 2025 28 September 2025 07 March 2026

Price Distribution

Price distribution over 639 days • 1 price levels

Days at Price
639 days 0 160 320 479 639 £49 Days at Price

Price Analysis

Most common price: £49 (639 days, 100.0%)

Price range: £49 - £49

Price levels: 1 different prices over 639 days

Description

Casting-Shows waren in den letzten Jahren sowohl im öffentlich- rechtlichen, wie auch im privaten Fernsehen ein beliebtes und zum Teil sehr erfolgreiches Format. Die vorliegende Arbeit beschäftigt sich mit der Frage, welche Faktoren den Erfolg/Misserfolg einer Casting-Show wesentlich beeinflussen. Zunächst werden alle 13 deutschen Casting-Shows inhaltlich beschrieben und die wirtschaftlichen Resultate in Form der Zuschauerquoten, den Werbepreisen und sonstigen verkauften Produkten dargestellt. Im theoretischen Teil wird ein Überblick über die grundlegenden Erklärungsansätze der vorliegenden Fragestellung gegeben. Die spezifischen Erfolgsfaktoren von Casting-Shows werden im analytischen Teil bestimmt und erläutert. Eine eigene empirische Untersuchung hat 1200 Probanden mit Hilfe eines Fragebogens über deren Motive der Nutzung von Casting-Shows befragt. Diese Untersuchung soll die in der Theorie aufgestellten Hypothesen empirisch hinterfragen. About the Author Sarah Wolf, geb. am 19.09.1979, B.A. in Medienmanagement und M.A. in Information and Communication Science. Erste praktische Erfahrungen in Filmproduktionsfirmen, ab 2003 verschiedene Positionen im Musikmarketing. Seit 2010 Senior Brandmanagerin der brandnewmusic GmbH.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
13 April 2010
Listed Since
03 June 2010

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