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VDM Verlag Role of Attitudes and Perceptions in Diffusion of Innovations: Implementation of the Internet and Email in South Africa

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Description

Attitudes and innovation attributes such as relative advantage, compatibility and complexity were predictors of employee satisfaction and utilization with the Internet and e-mail technologies. It was found that Internet and e-mail were frequently used in an administrative and information seeking function rather than instructional and academic functions.The book includes recommendations for improving organizational diffusion of Internet and e- mail. An interactive model for intraorganizational diffusion of the Internet and e-mail is proposed as a way of facilitating the diffusion of communication technologies within organizations.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 October 2009
Listed Since
23 October 2009

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No barcode data available

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