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VDM Verlag Der Internet-Wahlkampf von Barack Obama: Wie der US-Präsident die jungen amerikanischen Wähler begeistert hat

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Description

Mit der Wahl von Barack Obama zum 44. Präsidenten der Vereinigten Staaten ging ein historischer Wahlkampf zu Ende. Noch nie zuvor in der Geschichte hat das Internet in einem Wahlkampf eine so entscheidende Rolle gespielt. Obama war der Held der jungen Generation, der Star auf Youtube, hatte die meisten Freunde auf Facebook und Myspace. Über das Internet wurde sein Wahlkampf zum Selbstläufer. Dieses Buch beschreibt, wie es Obama schaffte, mit einer perfekt organisierten und umfassenden Nutzung des Internets vor allem junge Amerikaner zu überzeugen - und sie zu seinen Wählern zu machen. Welche Chancen bietet das Internet für eine Kampagne, einen Wahlkampf, in der politischen Kommunikation? Und inwiefern könnten auch Parteien in anderen Ländern, zum Beispiel in Deutschland, von Obamas Strategie lernen? Dieses Buch richtet sich an alle Internet-Affine und Wahlkampf-Interessierte, an ganz normale Menschen, die den Hype um das World Wide Web ein bisschen besser verstehen wollen - und an die zukünftigen Obamas dieser Welt, die ein wenig von seinem Erfolgsrezept profitieren möchten.

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