MOBILE NEW ZEALAND: A Multi-Method Comparative Study of Cell Phone Use - Image 1

£71.00

VDM Verlag MOBILE NEW ZEALAND: A Multi-Method Comparative Study of Cell Phone Use

Name: MOBILE NEW ZEALAND: A Multi-Method Comparative Study of Cell Phone Use
Brand: VDM Verlag
Price: 71.0 GBP
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Media Studies

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Description

Worldwide use of mobile phones has created a new basis for interpersonal communication and has become a ubiquitous feature of youth culture. This thesis focused on university students? use of mobile communication in New Zealand in the context of their everyday practices. The study was designed as a cross-national comparative research project with a focus on New Zealand. The usage behavior, experiences, attitudes, and opinions of young NZers? towards mobile phone use was examined and contrasted to young German and American students. This research focused on general mobile phone use, text-messaging (SMS), the acceptance of Third Generation (3G) cell phones, mobile phone use in public places, gender-specific usages, and mobile social networks. Methodological and data triangulation was applied. Results indicated that the number of providers as well as tariff structures appear to influence mobile phone adoption within a country. To adjust to the duopoly situation, young people in NZ preferred prepaid cards in connection with a SMS package. This was reflected by extraordinarily high use of SMS in NZ.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639140176
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Communication Studies > Media Studies
Domain: Amazon UK
Release Date: 01 May 2009
Listed Since: 06 May 2009

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VDM Verlag MOBILE NEW ZEALAND: A Multi-Method Comparative Study of Cell Phone Use

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