POPULAR CULTURAL PRODUCTION AND POLITICAL ACTION: A Study of the Use of Video by the Indian Population in Brazil - Image 1

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VDM Verlag POPULAR CULTURAL PRODUCTION AND POLITICAL ACTION: A Study of the Use of Video by the Indian Population in Brazil

Name: POPULAR CULTURAL PRODUCTION AND POLITICAL ACTION: A Study of the Use of Video by the Indian Population in Brazil
Brand: VDM Verlag
Price: 64.0 GBP
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Communication

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Description

The main objective of this book is to analyze the use of video and its social function among the Indian tribes in Brazil, and to understand the significance of the videos for non-Indian audiences. To achieve this understanding it was necessary, first, to look at the specific set of practices by means of which symbolic forms are created, circulated and appropriated inside the Indian villages. Second, it was necessary to work among non-Indian people, in different social classes, in order to understand what kind of meaning arises in the audience when they watch the videos. As new technologies of communication play a key role in this process, this thesis also contextualizes 'alternative' media work, specially video work done by popular groups in Brazil and other countries. It is argued here, that video is a useful tool in the struggle for survival, ethnically and physically. In this sense, this thesis works with the hypothesis that the Indians show a positive self-presentation throughout the videos that helps to gain support from the new social movements in Brazil.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639121317
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 22 January 2009
Listed Since: 06 February 2009

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VDM Verlag POPULAR CULTURAL PRODUCTION AND POLITICAL ACTION: A Study of the Use of Video by the Indian Population in Brazil

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