VDM Verlag Regional Tourism Knowledge Management: A Strategic Framework for Business Administration and Tourism Management Students and Practitioners

Product Description In a theoretcial and hermeneutic part including a two-tail case study this book argues that current data collection and Knowledge Management practices are borne in Local Tourism Bodies and Tourism Operators on three instances: an individual level implying inherent propensities to collect, use and share knowledge and data; an organisational level in the course of an interaction of individual tourism stakeholders; and finally a systemic level encapsulating the latter two. These Knowledge Management principles may be applied to improve the functioning of regional destinations by the way, in which they manipulate the professional development of stakeholders, structural, organisational, and managerial practices, and finally knowledge internalisation and externalisation processes. This research opts to provide a tool for assessing Knowledge Management practices. The outcomes consist of three parts: a knowledge monitor including a set of facilitators to Regional Tourism Knowledge Management and a checklist of potential barriers, which may assist in introducing new practices and structures for regional tourism managers and operators. About the Author Stefan Pühringer is Marketing Manager and Deputy General Manager of the Kitzbühel Tourist Board. As graduate of the University of Applied Sciences in Krems his research interests are centered around practical marketing intelligence applications and eMarketing. Prior he spent several semesters in Australia, France, Spain and the US.