"Everyone Speaks English, Right?": A Cross-Cultural Postmodern Perspective on Language in Business - Image 1

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VDM Verlag "Everyone Speaks English, Right?": A Cross-Cultural Postmodern Perspective on Language in Business

Name: "Everyone Speaks English, Right?": A Cross-Cultural Postmodern Perspective on Language in Business
Brand: VDM Verlag
Price: 68.0 GBP
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Language Study & Reference

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Description

In international business, notions of homogeneity and standardisation are seen as synonymous with globalisation. One world is equated with one language and English, portrayed as the global lingua franca, is promoted as the language of business. Using Jean Baudrillard's theory of the cyclic superposition of the singular, universal and global as a framework and applying it to the case of New Zealand-French business communications, this book questions the beliefs underpinning Anglophone reliance on English in the postmodern business world. Examining historical shifts in attitudes to language, it argues that the universal ideals of unity and openness popularly associated with globalisation are myths. It shows that foreign languages receive little attention in the international business literature and that much of the cross-cultural advice for France is outdated and misleading. This book also offers a diachronic and synchronic view of the use of and attitudes to foreign languages in New Zealand business and provides, as a counterpoint, the views of French customers. It will interest people in Communications, Business, Foreign Languages and Linguistics.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 363910269X
Category: Books > Subjects > Language Study & Reference
Domain: Amazon UK
Release Date: 04 December 2008
Listed Since: 08 December 2008

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VDM Verlag "Everyone Speaks English, Right?": A Cross-Cultural Postmodern Perspective on Language in Business

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