£64.40

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£64 today · cheaper than every other day in the last 3 months

VDM Verlag Color Strategy: Leveraging color to add and extract value in products and brands

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Price History & Forecast

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Last 76 days · 76 data points (no recent data)

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£68.40 £64.00 £64.96 £65.92 £66.88 £67.84 £68.80 01 August 2026 19 August 2026 07 September 2026 26 September 2026 15 October 2026
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Price Distribution

Price distribution over 76 days • 2 price levels

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14 days · current 62 days 0 16 31 47 62 £64 £68 Days at Price

Price Analysis

Most common price: £68 (62 days, 81.6%)

Price range: £64 - £68

Price levels: 2 different prices over 76 days

Description

While color is the focus of many books, studies and inquiries, only few attempt to understand how to leverage color as a strategic lever. This research examined the role color plays in product or brand development, as well as, the practices and procedures organizations employ to effectively devise and execute a strategy to leverage color. It presupposed that consumers have strong emotional associations to color that are leverageable by firms. It therefore explored how color professionals perceive consumers' reaction to color in products and brands so as to uncover how emotions can be tapped and engaged to add and extract strategic value. In summary, this research identified effective practices of color strategy while uncovering gaps that need to be attended to in order for firms to successfully employ color in pursuit of strategic goals.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 April 2009
Listed Since
24 April 2009

Barcode

No barcode data available

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