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Springer Procurement Marketing: A Strategic Concept

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Description

This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 July 1998
Listed Since
10 December 2006

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