£63.46

Springer Management-Qualität contra Rezession und Krise: 1 (Herausforderungen an das Management, 1)

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Description

In Krisensituationen ist Management-Qualität im doppeltem Sinn zu entwickeln: Zur Sicherung der Existenz eines Unternehmens sind besondere Qualitäten seiner Manager (seiner Führungskräfte) als auch ausgefeilte Management-Techniken notwendig. Zu nennen sind hier Frühwarnsysteme, angemessene strategische und operative Ansätze des Marketing, der Produktion, der Finanzierung und der Personalentwicklung. Einen wesentlichen Beitrag zur Entwicklung dieser erhöhten Anforderungen an die Management-Qualität leistet dieses Buch.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
18 February 1994
Listed Since
12 January 2007

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