£141.14

De Gruyter Oldenbourg Strategien erfolgreicher Kommunikation: Lehr Und Handbuch (Lehr- Und Handbücher Der Kommunikationswissenschaft)

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£141 today · all-time low £141 (Apr 2026) · usually £141

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£147.48 £140.35 £141.91 £143.46 £145.02 £146.57 £148.13 14 March 2026 31 March 2026 17 April 2026 04 May 2026 21 May 2026

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37 days · current 32 days 0 9 19 28 37 £141 £147 Days at Price

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Most common price: £141 (37 days, 53.6%)

Price range: £141 - £147

Price levels: 2 different prices over 69 days

Description

Der "Koeppler" befaßt sich mit den Vorraussetzungen der Wirksamkeit von Kommunikation, die auf Einstellungs- und Verhaltensänderung ausgerichtet ist. Im Mittelpunkt stehen Überzeugungsstrategien, die bedeutsam für die Vermittlung von Kommunikationsinhalten über Massenmedien sind, insbesondere im Rahmen kommerzieller und nicht-kommerzieller Marketingziele.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 January 2000
Listed Since
10 April 2008

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