£58.47

Gabler Verlag Bankstrategien im Firmenkundengeschäft: Konzeption - Management - Dimensionen. Mit Beispielen aus der Praxis

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£63.41 £53.75 £55.86 £57.97 £60.07 £62.18 £64.29 10 June 2024 11 November 2024 15 April 2025 17 September 2025 19 February 2026

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Description

Hier erfahren Sie, wie Sie im Firmenkundengeschäft auch auf globalisierten Märkten erfolgreich bleiben. Book Description Firmenkundengeschäft: Zukunft der Banken From the Back Cover Die Bankwirtschaft ist im Umbruch: Globalisierung und Fusionen, technologischer Wandel und neue Geschäftsmodelle, Preiswettbewerb und Margenverfall stellen Banken vor die Herausforderung, eine adäquate Geschäftsstrategie zu finden. Als traditionelles Kerngeschäftsfeld vieler Banken ist das Firmenkundengeschäft in besonderem Maße den Strukturveränderungen unterworfen. Banken müssen hier Antworten finden und strategische Optionen für das Firmenkundengeschäft entwickeln. Ausgehend von einem konzeptionellen Rahmen zur Strukturierung der Strategieparameter in diesem Geschäftsfeld, werden - eingebettet in ausgewählte Beispiele - strategische Handlungsmöglichkeiten der Banken im Firmenkundengeschäft vorgestellt und diskutiert. Schwerpunkte sind dabei einerseits der Prozess der Strategieformulierung und -umsetzung sowie andererseits die strategischen Optionen in einzelnen Funktionsbereichen. About the Author Professor Dr. Christoph Börner ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Finanzdienstleistungen an der Heinrich-Heine-Universität Düsseldorf. Dr. Harald Maser ist Steuerberater und Wirtschaftsprüfer. Christian Schulz ist Generalbevollmächtigter der DekaBank und Sprecher der Bereichsleitung des Bereichs Corporate Banking.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
25 November 2005
Listed Since
10 February 2007

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