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GRIN Verlag Organisations as messengers of sustainability measurements: The influence of the organisation type on the acceptance of a sustainability measurement at the example of the precommitment nudge

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Description

Master's Thesis from the year 2022 in the subject Business economics - Miscellaneous, grade: 1,0, , course: Sustainability Mangement, language: English, abstract: Consumers increasingly integrate sustainability into their decision making. This is relevant for non-market players who aim to support sustainable consumer behaviours. This research explores how business, governmental and civil society players as a messenger influence the success of their communication initiatives to promote sustainable consumer behaviours. Therefore, the method of nudges will be taken as an example with a precommitment nudge.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 October 2022
Listed Since
15 December 2022

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