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GRIN Verlag Key factors in Consumer Experience required by Brick-and-Mortar to successfully attract Generation Z

Name: Key factors in Consumer Experience required by Brick-and-Mortar to successfully attract Generation Z
Brand: GRIN Verlag
Price: 64.76 GBP
Availability: InStock

Management Science

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Price distribution over 57 days • 2 price levels

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Most common price: £66 (56 days, 98.2%)

Price range: £65 - £66

Price levels: 2 different prices over 57 days

Description

Master's Thesis from the year 2018 in the subject Leadership and Human Resource Management - Generation Y, Generation Z, grade: 1,7, University of Applied Sciences Ludwigshafen, language: English, abstract: Digitalization, globalization, innovation. In an era where the phrase "retail apocalypse" gets shouted across the globe and brick-and-mortar retailers struggle to remain competitive. Rapid technological change is fueling innovation but, is disrupting and upending traditional businesses. Offline retailers realize the need to play catch-up with fast growing online-only retailers that have a data driven approach to steadily improve their operations and understand consumer needs. In a highly competitive industry where the lack of functional differentiation is a catalyst for products and services to become increasingly exchangeable, a competitive advantage can only be created based on customer experiences. Brick-and-mortar stores admit to struggle understanding shopper needs while also facing a new Generation of consumers, that differs to any other known before. The objective of the present work is to determine key success factors in consumer experience required by brick- and mortar in order to successfully attract Generation Z.

Product Specifications

Brand: GRIN Verlag
Format: paperback
ASIN: 3346003906
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 07 November 2019
Listed Since: 08 November 2019

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GRIN Verlag Key factors in Consumer Experience required by Brick-and-Mortar to successfully attract Generation Z

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It has never been this cheap. We have no record of a lower price.

GRIN Verlag Key factors in Consumer Experience required by Brick-and-Mortar to successfully attract Generation Z

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Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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