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LAP Lambert Academic Publishing Farm Opinion Leaders: Their Influence on Agriculture Marketing Decisions

Name: Farm Opinion Leaders: Their Influence on Agriculture Marketing Decisions
Brand: LAP Lambert Academic Publishing
Price: 64.0 GBP
Availability: InStock

Horticulture

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Description

This book endeavours to help the readers identify the farm opinion leaders and to understand the characteristics of farm opinion leaders and farm opinion seekers. Beside this motivation, satisfaction and effectiveness of farm opinion leaders and farm opinion seekers are also demystified for a rural set up. The study of influence of family members on the head decision maker of the family is initiated. A theoretical 4 P’s model of farm opinion leadership is proposed and a new method for identification of farm opinion leaders is conceptualised. Agriculture marketing decisions for four agriculture product categories i) agri input consumables (seed, fertilizer and pesticides) the fast moving agriculture goods (FMAGs), ii) agri input capital (farm machineries) the agriculture durables, iii) agri input credit (formal and informal sources) and iv) agri output (price, packaging, transport, storage and market selection) were studied.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3330037539
Category: Books > Subjects > Science, Nature & Maths > Food & Farming > Horticulture
Domain: Amazon UK
Release Date: 24 January 2017
Listed Since: 16 February 2017

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LAP Lambert Academic Publishing Farm Opinion Leaders: Their Influence on Agriculture Marketing Decisions

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Farm Opinion Leaders: Their Influence on Agriculture Marketing Decisions

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Price Distribution

Price Analysis

Description

Product Specifications

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Similar Products You Might Like

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