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LAP Lambert Academic Publishing Islamic Social Entrepreneurship in Indonesia: Improving Customer Support through Marketing Communication

Name: Islamic Social Entrepreneurship in Indonesia: Improving Customer Support through Marketing Communication
Brand: LAP Lambert Academic Publishing
Price: 55.0 GBP
Availability: InStock

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Description

This book is based on a doctoral study which set out to examine empirically the impact of marketing communication on customer attitude and intention to support Islamic social enterprises. Using unique data obtained from customers in Indonesia, the largest Muslim nation in the world, the original thesis represents a novel attempt to examine systematically Islamic social entrepreneurship from a consumer behaviour perspective. As such, findings discussed in the book are expected to spur future ground-breaking efforts on social entrepreneurship theory and practice in different settings.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 333002318X
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 29 December 2016
Listed Since: 30 December 2016

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Islamic Social Entrepreneurship in Indonesia: Improving Customer Support through Marketing Communication

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

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