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Vieweg+Teubner Verlag B2B-Erfolg durch eMarkets und eProcurement: Strategien und Konzepte, Systeme und Architekturen, Erfahrungen und Best Practice

black & white illustrations, bibliograph

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Description

Das B2B-Erfolgsbuch in 2., komplett neuer Auflage: eMarkets und eProcurement in praxisgerechter und aktueller Darstellung. Entscheidern und Realisierern, vor allem im Bereich Einkauf, wird ein einmaliger kompakter Überblick über die maßgeblichen Entwicklungen gegeben. Neueste Erfahrungen von Anwendern sind berücksichtigt. Es geht um praxiserprobte Erfolgskonzepte, die dem Unternehmen den gewünschten Wettbewerbsvorteil bringen. Review "Hinter dem sperrigen Titel verbirgt sich eine interessante Zweitauflage. Denn die Autoren ziehen Konsequenzen aus Erfolgsgeschichten der 90er-Jahre und extrahieren praktikable Geschäftsmodelle. Dabei bekommt das heftig strapazierte Kürzel B2B einen neuen Reiz. In Fallbeispielen, die übersichtlich und ausführlich aufbereitet sind, erhält der Leser schnell einen Überblick - über den Marktplatz der WestLB, Beschaffungsplattformen von Akzo Nobel, Bayer und Siemens." CIO, 01-02/2003 Book Description Von Profis profitieren From the Back Cover Das B2B-Erfolgsbuch in 2., komplett neuer Auflage: eMarkets und eProcurement in praxisgerechter und aktueller Darstellung. Entscheidern und Realisierern, vor allem im Bereich Einkauf, wird ein einmaliger kompakter Überblick über die maßgeblichen Entwicklungen gegeben. Neueste Erfahrungen von Anwendern sind berücksichtigt. Es geht um praxiserprobte Erfolgskonzepte, die dem Unternehmen den gewünschten Wettbewerbsvorteil bringen. About the Author Dipl. Wirt.-Inf. Michael Nenninger ist Geschäftsleiter des Siemens Byside Marketplace click2procure. Mit über 7 Jahren internationaler Projekt- und Management-Erfahrung gehört er zu den Pionieren. Mehrere Bücher und Artikel zum Thema eBusiness und Supply Chain Management. Dipl. Wirt.-Inf. Oliver Lawrenz ist Geschäftsführer der CIBER Deutschland GmbH. Internationaler Projekt- und Implementierungs-Berater. SAP-, SCM- und eBusiness-Erfahrungen sowohl in der Old- als auch der New Economy. Autor mehrerer Bücher und Artikel zum Thema eBusiness und SCM.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
04 July 2012
Listed Since
17 July 2013

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