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MACMILLAN The Road to Wicked: The Marketing and Consumption of Oz from L. Frank Baum to Broadway

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£63.39 £60.22 £61.49 £62.76 £64.02 £65.29 £66.56 12 August 2026 28 August 2026 14 September 2026 01 October 2026 18 October 2026
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Price distribution over 68 days • 1 price levels

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68 days 0 17 34 51 68 £63 Days at Price

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Most common price: £63 (68 days, 100.0%)

Price range: £63 - £63

Price levels: 1 different prices over 68 days

Description

The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability― the capacity of artists, narratives, art forms, and genres to remain viable over time―and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum’s 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful―Disney’s recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
08 August 2018
Listed Since
03 May 2018

Barcode

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