Breastfeeding and Media: Exploring Conflicting Discourses That Threaten Public Health - Image 1

£75.57

Springer Breastfeeding and Media: Exploring Conflicting Discourses That Threaten Public Health

Name: Breastfeeding and Media: Exploring Conflicting Discourses That Threaten Public Health
Brand: Springer
Price: 75.57 GBP
Availability: InStock

Computing & Internet

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Description

This book centers on the role of media in shaping public perceptions of breastfeeding. Drawing from magazines, doctors’ office materials, parenting books, television, websites, and other media outlets, Katherine A. Foss explores how historical and contemporary media often undermine breastfeeding efforts with formula marketing and narrow portrayals of nursing women and their experiences. Foss argues that the media’s messages play an integral role in setting the standard of public knowledge and attitudes toward breastfeeding, as she traces shifting public perceptions of breastfeeding and their corresponding media constructions from the development of commercial formula through contemporary times. This analysis demonstrates how attributions of blame have negatively impacted public health approaches to breastfeeding, thus confronting the misperception that breastfeeding, and the failure to breastfeed, rests solely on the responsibility of an individual mother. From the Back Cover This book centers on the role of media in shaping public perceptions of breastfeeding. Drawing from magazines, doctors’ office materials, parenting books, television, websites, and other media outlets, Katherine A. Foss explores how historical and contemporary media often undermine breastfeeding efforts with formula marketing and narrow portrayals of nursing women and their experiences. Foss argues that the media’s messages play an integral role in setting the standard of public knowledge and attitudes toward breastfeeding, as she traces shifting public perceptions of breastfeeding and their corresponding media constructions from the development of commercial formula through contemporary times. This analysis demonstrates how attributions of blame have negatively impacted public health approaches to breastfeeding, thus confronting the misperception that breastfeeding, and the failure to breastfeed, rests solely on the responsibility of an individual mother. About the Author Katherine A. Foss is Associate Professor of Media Studies in the School of Journalism at Middle Tennessee State University, USA. She is author of Television and Health Responsibility in an Age of Individualism (2014). Foss earned her PhD from the University of Minnesota, USA in 2008.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3319859137
Category: Books > Subjects > Computing & Internet
Domain: Amazon UK
Release Date: 02 August 2018
Listed Since: 08 August 2018

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Springer Breastfeeding and Media: Exploring Conflicting Discourses That Threaten Public Health

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