The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals) - Image 1

£88.17

Springer The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals)

Name: The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals)
Brand: Springer
Price: 88.17 GBP
Availability: InStock

Balanced Scorecard

This is the most expensive it has ever been. Walk away.

£88 today · previous high £88 · all-time low £88

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 63 days · 63 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 63 days • 1 price levels

Days at Price

Price Analysis

Most common price: £88 (63 days, 100.0%)

Price range: £88 - £88

Price levels: 1 different prices over 63 days

Description

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy. From the Back Cover This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy. About the Author Dr. Claudio Saavedra is a Professor of Advanced Industrial Marketing at NORDAKADEMIE Graduate School, Hamburg. Professor Saavedra has also conducted teaching and workshops for US-American Louisville University in Panama and for Pontificia Universidad Católica de Chile. In addition, he has been invited as a speaker in international seminars in conjunction with other global Industrial Marketing Centres, such as triple-accredited Grande École EMLYON Business School in France and The Corporate Development Institute in North Carolina, USA. He has also been actively involved in business through international consultancy and direct experience as a senior manager in industrial companies for over 15 years. His prior experience in line management and his on-going consulting practise has proved to be highly useful for the real-world applicability of his academic thinking. As a researcher, he has developed novel concepts and B2B marketing techniques for practitioners. Among these are: Industrial Market Research (© The Discovery Team), Industrial Market Segmentation, Technical Product Development, Technical Product Market Launching, Industrial Distribution, Technical Product Branding, Pricing in Industrial Markets, and Business to Business relationship. He has authorship in topics such as intercompany relationship metric bonding and the metrical evaluation of industrial salesforce performance. After his Bachelor education in Chile and New York and his Master’s Degree in a co-joint programme with Wharton Business School, Pennsylvania, USA, Claudio Saavedra obtained his Ph.D. from Dartmouth College, USA. He later pursued post-doctoral work at Université de Genève in Switzerland.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3319808494
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 27 May 2018
Listed Since: 29 May 2018

Barcode

No barcode data available

Springer The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Cybersecurity for Industry 4.0: Analysis for Design and Manufacturing (Springer Series in Advanced Manufacturing)

Knowledge Management and Industry 4.0: New Paradigms for Value Creation: 9 (Knowledge Management and Organizational Learning, 9)

Passion and Entrepreneurship: Contemporary Perspectives and New Avenues for Research

Digitalisierung und Innovation: Planung - Entstehung - Entwicklungsperspektiven

Sympathy Innovation for Phronesis: Global Deployment of Social Productivity for Work Teams on Production Sites

New Trends in Process Control and Production Management: Proceedings of the International Conference on Marketing Management, Trade, Financial and ... Slovak Republic and Tarnobrzeg, Poland

Industrial Engineering, Machine Design And Automation (Iemda 2014) - Proceedings Of The 2014 Congress & Computer Science And Application (Ccsa 2014) - Proceedings Of The 2Nd Congress

CRC Press - New Trends in Process Control and Production Management

Approaches, Opportunities, and Challenges for Eco-design 4.0: A Concise Guide for Practitioners and Students

Business to Business Marketing: Relationships, Networks, and Strategies

Creo Parametric 11.0 Black Book (Edition9)

Solid Edge 2023 Black Book

Contemporary Quality Function Deployment for Product and Process Innovation: Towards Digital Transformation of Customer and Product Information in a New Knowledge-Based Approach

SolidWorks 2023 Black Book

Business and Management Practices in South Asia: A Collection of Case Studies

Servitization, IT-ization and Innovation Models: Two-Stage Industrial Cluster Theory

Entrepreneurship in Innovation Communities: Insights from 3D Printing Startups and the Dilemma of Open Source Hardware (Contributions to Management Science)

Design Tools and Methods in Industrial Engineering II: Proceedings of the Second International Conference on Design Tools and Methods in Industrial ... (Lecture Notes in Mechanical Engineering)

Artificial Intelligence in Industry 4.0: A Collection of Innovative Research Case-studies that are Reworking the Way We Look at Industry 4.0 Thanks to ... (Studies in Computational Intelligence, 928)

Network Based High Speed Product Development (River Publishers Series in Multi Business Model Innovation, Technologies and Sustainable Business)

Solid Edge 2024 Black Book

Advanced Manufacturing and Automation IX: 634 (Lecture Notes in Electrical Engineering, 634)

Industry 4.0: A Glocal Perspective (Routledge Studies in Management, Organizations and Society)

SolidWorks 2024 Black Book: (Colored)