Craft Beverages and Tourism, Volume 2: Environmental, Societal, and Marketing Implications - Image 1

£86.42

Springer Craft Beverages and Tourism, Volume 2: Environmental, Societal, and Marketing Implications

Name: Craft Beverages and Tourism, Volume 2: Environmental, Societal, and Marketing Implications
Brand: Springer
Price: 86.42 GBP
Availability: InStock

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Description

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3319571885
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 10 August 2017
Listed Since: 16 March 2017

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Springer Craft Beverages and Tourism, Volume 2: Environmental, Societal, and Marketing Implications

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