Proceedings of the 1997 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) - Image 1

£115.13

Springer Proceedings of the 1997 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Name: Proceedings of the 1997 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
Brand: Springer
Price: 115.13 GBP
Availability: InStock

Call Centre Management

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£115 today · all-time low £115 (Mar 2026) · usually £116

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 89 days • 89 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 89 days • 5 price levels

Days at Price

Current Price

Price Analysis

Most common price: £115 (48 days, 53.9%)

Price range: £115 - £123

Price levels: 5 different prices over 89 days

Description

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3319173197
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 08 July 2015
Listed Since: 05 March 2015

Barcode

No barcode data available

Springer Proceedings of the 1997 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

About as cheap as it gets. The only time it was cheaper was 3 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Proceedings of the 1997 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Proceedings of the 1996 Multicultural Marketing Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference: 24 (Developments in ... of the Academy of Marketing Science)

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference: 9 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing ... of the Academy of Marketing Science)

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in ... of the Academy of Marketing Science)

Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference ... of the Academy of Marketing Science)

The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Marketing Horizons: A 1980's Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference: 3 (Developments in Marketing ... of the Academy of Marketing Science)

The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing ... of the Academy of Marketing Science)

Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual ... of the Academy of Marketing Science)

Marketing in a Multicultural and Vibrant World: Proceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29 (Developments ... of the Academy of Marketing Science)

Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics)

Strategic Innovative Marketing: 6th IC-SIM, Pafos, Cyprus 2017 (Springer Proceedings in Business and Economics)