Metaphor and Mills: Figurative Language in Business and Economics: 19 (Applications of Cognitive Linguistics [ACL], 19) - Image 1

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De Gruyter Mouton Metaphor and Mills: Figurative Language in Business and Economics: 19 (Applications of Cognitive Linguistics [ACL], 19)

Name: Metaphor and Mills: Figurative Language in Business and Economics: 19 (Applications of Cognitive Linguistics [ACL], 19)
Brand: De Gruyter Mouton
Price: 144.91 GBP
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Words, Language & Grammar

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While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas.

Product Specifications

Brand: De Gruyter Mouton
Format: hardcover
ASIN: 3110272962
Category: Books > Subjects > Reference > Words, Language & Grammar
Domain: Amazon UK
Release Date: 29 September 2017
Listed Since: 03 January 2012

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De Gruyter Mouton Metaphor and Mills: Figurative Language in Business and Economics: 19 (Applications of Cognitive Linguistics [ACL], 19)

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De Gruyter Mouton Metaphor and Mills: Figurative Language in Business and Economics: 19 (Applications of Cognitive Linguistics [ACL], 19)

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