De Gruyter Mouton Communication Games: The Semiotic Foundation of Culture: 5 (Approaches to Applied Semiotics [AAS], 5)

This study is a groundbreaking application of game theory to the semiotics of culture and communication. It shows that culture and communication are not merely means of integrating social actors, but primarily ways of distinguishing individuals who interact both competitively and cooperatively within society. Provocatively using the Darwinian idea of sexual selection, the author demonstrates how game theory enhances the semiotic understanding of culture and communication.