The Use of English in Institutional and Business Settings: An Intercultural Perspective: 34 (Linguistic Insights: Studies in Language and Communication) - Image 1

£86.79

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften The Use of English in Institutional and Business Settings: An Intercultural Perspective: 34 (Linguistic Insights: Studies in Language and Communication)

Name: The Use of English in Institutional and Business Settings: An Intercultural Perspective: 34 (Linguistic Insights: Studies in Language and Communication)
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 86.79 GBP
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English as a Foreign Language

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Description

This book explores the intercultural problems related to the widespread use of English in written and oral communication by native and non-native speakers in institutional and business settings. Each chapter looks at a different set of issues emerging from the confrontation of cultures across national, institutional and organizational discourse communities, taking an intercultural or cross-cultural approach. The focus is on workplace settings, both in institutional and business contexts (e.g. politics, public services, media, international corporate communication, advertising, business negotiations, etc.). The theme is all the more interesting today not only in consideration of the sheer magnitude of this phenomenon and its capillary spread, but above all on account of the pervasive penetration of English into professional and workplace contexts as a communication language also for local/internal communication. The complexity of intercultural communication as an object of research is reflected in the variety of the topics explored, the range of settings investigated, and the diversity of methodological approaches taken.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: paperback
ASIN: 3039108891
Category: Books > Subjects > Language Study & Reference > English as a Foreign Language
Domain: Amazon UK
Release Date: 14 September 2007
Listed Since: 05 October 2007

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften The Use of English in Institutional and Business Settings: An Intercultural Perspective: 34 (Linguistic Insights: Studies in Language and Communication)

About as cheap as it gets. The only time it was cheaper was 1 month ago.

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