Consumer Healthcare Behavior and Technology: A Value-Centered Marketing Approach (Palgrave Studies in Marketing, Organizations and Society) - Image 1

£159.99

It has never been this cheap. We have no record of a lower price.

£160 today · cheaper than every other day in the last 1 months

Palgrave Consumer Healthcare Behavior and Technology: A Value-Centered Marketing Approach (Palgrave Studies in Marketing, Organizations and Society)

Name: Consumer Healthcare Behavior and Technology: A Value-Centered Marketing Approach (Palgrave Studies in Marketing, Organizations and Society)
Brand: Palgrave
Price: 159.99 GBP
Availability: InStock

Brands & Corporate Identity

Price Distribution

Price distribution over 11 days • 1 price levels

Days at Price

Price Analysis

Most common price: £160 (11 days, 100.0%)

Price range: £160 - £160

Price levels: 1 different prices over 11 days

Description

This book leverages a value-centered marketing perspective to understand how technology can be used to predict consumer healthcare seeking and perceptions of the healthcare service experiences. It adopts a comprehensive definition of healthcare, encompassing various access points such as primary care, mental health care, cardiovascular care, and ambulatory care, as well as the choice between tele-health and traditional in-office settings. Chapters address topics including the application of artificial intelligence in predicting healthcare access, how the regulatory environment shapes product decisions for AI usage in healthcare, the role of technology in practice settings, and its influence on care-seeking decisions and perceptions of care quality. The volume concludes with discussions on the ethical implications of technology in healthcare delivery. Featuring contributions from leading scholars specializing in the intersection of business, technology and healthcare behaviors, this edited work is an essential resource for researchers and policymakers focused on the impact of technology on consumer well-being and the management of public health systems.

Product Specifications

Brand: Palgrave
Format: hardcover
ASIN: 3032358329
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 21 December 2026
Listed Since: 10 July 2026

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

Palgrave Consumer Healthcare Behavior and Technology: A Value-Centered Marketing Approach (Palgrave Studies in Marketing, Organizations and Society)

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Maladaptive Consumer Behavior: Theory, Research, and Intervention (Palgrave Studies in Marketing, Organizations and Society)

The Moral Marketplace: Cause-Related Marketing and the Architecture of Legitimacy (Palgrave Studies in Marketing, Organizations and Society)

Marketing Effectiveness and Accountability in SMEs: A Multimethodological Approach (Palgrave Studies in Marketing, Organizations and Society)

The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets

Health Communication for the Prevention of Gender-Based Violence

Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics

Consumer Behavior and Digital Services: Competence, Rights and Protection (Routledge Studies in Marketing)

Sustainability Marketing in Emerging Economies: Conceptual and Empirical Perspectives (Palgrave Studies of Marketing in Emerging Economies)

Organisational Behaviour, Communication, and Digitalisation in a Changing World

Construct Mining in Contemporary Organizational Measurement: From Superficial Indicators to Structural Understanding

AI-Empowered Corporate Social Media: Exploring Internal and External Strategy (New Perspectives in Organizational Communication)

Globalizing the History of Science, Technology, and Medicine (Palgrave Studies in the History of Science and Technology)

The Strategic Paradigm of CSR and Sustainability: A Public-Private Approach (Palgrave Studies in Governance, Leadership and Responsibility)

The Strategic Paradigm of CSR and Sustainability: A Public-Private Approach (Palgrave Studies in Governance, Leadership and Responsibility)

Managing Human Capital during the Covid-19 Pandemic: A Global Perspective (Palgrave Studies in Global Human Capital Management)

Consumer Behaviour: Applications in Marketing

Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach (Humanism in Business Series)

Consumer Behavior & Insights

Digital Food Activism: Perspectives from South Asia

The Palgrave Handbook of Consumerism Issues in the Apparel Industry

Patent Valuation: Economic, Financial, and Market Approaches

Developing Digital Communicative Competence for 21st Century Learners: Empowering Education

Ethics in the Doing of Technoscience: Navigating Professional Frameworks and Organizational Muteness

Contemporary Marketing Solutions: Strategies for Growth in a Competitive Consumer Landscape

It has never been this cheap. We have no record of a lower price.

Palgrave Consumer Healthcare Behavior and Technology: A Value-Centered Marketing Approach (Palgrave Studies in Marketing, Organizations and Society)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Maladaptive Consumer Behavior: Theory, Research, and Intervention (Palgrave Studies in Marketing, Organizations and Society)

The Moral Marketplace: Cause-Related Marketing and the Architecture of Legitimacy (Palgrave Studies in Marketing, Organizations and Society)

Marketing Effectiveness and Accountability in SMEs: A Multimethodological Approach (Palgrave Studies in Marketing, Organizations and Society)

The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets

Health Communication for the Prevention of Gender-Based Violence

Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics

Consumer Behavior and Digital Services: Competence, Rights and Protection (Routledge Studies in Marketing)

Sustainability Marketing in Emerging Economies: Conceptual and Empirical Perspectives (Palgrave Studies of Marketing in Emerging Economies)

Organisational Behaviour, Communication, and Digitalisation in a Changing World

Construct Mining in Contemporary Organizational Measurement: From Superficial Indicators to Structural Understanding

AI-Empowered Corporate Social Media: Exploring Internal and External Strategy (New Perspectives in Organizational Communication)

Globalizing the History of Science, Technology, and Medicine (Palgrave Studies in the History of Science and Technology)

The Strategic Paradigm of CSR and Sustainability: A Public-Private Approach (Palgrave Studies in Governance, Leadership and Responsibility)

The Strategic Paradigm of CSR and Sustainability: A Public-Private Approach (Palgrave Studies in Governance, Leadership and Responsibility)

Managing Human Capital during the Covid-19 Pandemic: A Global Perspective (Palgrave Studies in Global Human Capital Management)

Consumer Behaviour: Applications in Marketing

Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach (Humanism in Business Series)

Consumer Behavior & Insights

Digital Food Activism: Perspectives from South Asia

The Palgrave Handbook of Consumerism Issues in the Apparel Industry

Patent Valuation: Economic, Financial, and Market Approaches

Developing Digital Communicative Competence for 21st Century Learners: Empowering Education

Ethics in the Doing of Technoscience: Navigating Professional Frameworks and Organizational Muteness

Contemporary Marketing Solutions: Strategies for Growth in a Competitive Consumer Landscape