The Role of Marketing in Reshaping the Dynamic Landscape of Business: Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4 ... of the Academy of Marketing Science) - Image 1

£166.92

Springer The Role of Marketing in Reshaping the Dynamic Landscape of Business: Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4 ... of the Academy of Marketing Science)

Name: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4 ... of the Academy of Marketing Science)
Brand: Springer
Price: 166.92 GBP
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Description

This conference proceedings focuses on how marketing continues to evolve in response to technological innovation, sustainability imperatives, and shifting consumer expectations. Featuring full papers presented at the 2025 Academy of Marketing Science World Marketing Congress held in Dijon, France, this book features contributions from leading scholars and practitioners to provide a comprehensive view of marketing’s transformative role in a rapidly changing business environment. Featuring topics such as AI and marketing, consumer behavior and sustainability, brand communication and crisis management, and digital marketing, this book is a useful reference for marketing researchers, scholars, students, and policymakers. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3032199468
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 29 May 2026
Listed Since: 28 January 2026

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Springer The Role of Marketing in Reshaping the Dynamic Landscape of Business: Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4 ... of the Academy of Marketing Science)

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