£92.22

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£92 today · previous high £92 · all-time low £67

Springer Virtual Reality, Real Intentions: Consumers’ Evaluation of Product Packaging in Immersive Environments (International Series in Advanced Management Studies)

Amazon

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Last 74 days · 74 data points (no recent data)

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£92.22 £64.08 £70.22 £76.36 £82.50 £88.64 £94.78 11 August 2026 29 August 2026 16 September 2026 04 October 2026 23 October 2026
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Price Distribution

Price distribution over 74 days • 4 price levels

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Current Price
44 days 13 days 4 days 13 days · current 0 11 22 33 44 £67 £68 £69 £92 Days at Price

Price Analysis

Most common price: £67 (44 days, 59.5%)

Price range: £67 - £92

Price levels: 4 different prices over 74 days

Description

This book investigates how consumers evaluate product packaging in Virtual Reality (VR) compared to Physical Reality (PR). It explores whether immersive environments can elicit responses similar to real-world settings, focusing on packaging’s structural, haptic, and visual cues. Through a cue-based approach and empirical studies, it assesses consumers' perceptions, attitudes, and intentions, such as perceived sustainability, willingness to pay, purchase intention, and more. The volume bridges packaging design, sustainability, and consumer behavior in immersive environments, offering actionable insights for researchers and professionals in marketing, product development, and digital innovation. It positions VR as a valid tool for packaging evaluation and testing, contributing to both academic discourse and practical applications in prototyping and sustainable design.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
04 November 2025
Listed Since
24 September 2025

Barcode

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