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MACMILLAN The Power of Self-Presentation: Spanish Speakers Constructing Digital Identity

Name: The Power of Self-Presentation: Spanish Speakers Constructing Digital Identity
Brand: MACMILLAN
Price: 94.39 GBP
Availability: InStock

Computing & Internet

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Description

This book follows a Goffmanian approach to self-presentation to focus on the different strategies Spanish users employ to construct their digital identity in profiles, biographies, pictures, and statuses on platforms such WhatsApp, Twitter, Facebook, Instagram and LinkedIn. The author presents a functioning taxonomy of self-presentation strategies along the front-stage/back-stage continuum, including common strategies such as eudaimonic (or inspirational) messages and the use of humour. Special attention is paid to the effects of social variables such as the users' gender and age, and the perceived purposes of the different platforms (e.g. LinkedIn is often intended as a professional market for job hunting, whereas Facebook is rarely used in this context). The book will be of interest to students and scholars of Technologically Mediated Communication (traditionally known as Computer-Mediated Communication or CMC), media communication, internet pragmatics, digital discourse analysis, and related fields.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3031529332
Category: Books > Subjects > Computing & Internet
Domain: Amazon UK
Release Date: 10 February 2025
Listed Since: 26 January 2025

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MACMILLAN The Power of Self-Presentation: Spanish Speakers Constructing Digital Identity

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It has never been this cheap. We have no record of a lower price.

MACMILLAN The Power of Self-Presentation: Spanish Speakers Constructing Digital Identity

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