£96.28

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£96 today · all-time low £96 (Jul 2026) · usually £96

Palgrave Paradigm Shift in Business: Critical Appraisal of Agile Management Practices (Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth)

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£96.70 £95.76 £95.97 £96.17 £96.38 £96.58 £96.79 25 July 2026 09 August 2026 24 August 2026 08 September 2026 24 September 2026
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Description

This book discusses the socialization of business as a corporate philosophy to understand customers and stakeholders in order to motivate co-creating value-based business performance. Reviewing a wide range of literature, it analyzes emerging theories of agility in business, corporate social responsibility, social learning, and value co-creation. Divided into 5 sections, this volume deliberates upon critical success factors of firms, which include diversity and cross-functionality by managing the triple and quadruple bottom-line. It argues that timely deployment of streamlined crowd-based marketing strategies in chaotic markets enhance the effects of social innovation and reduce growing complexities in global and regional markets. Presenting new insights on developing agile business models using both aggressive (crowd-driven) and defensive (competitive) marketing strategies in the agile business models, this edited work discusses how contemporary businesses adaptto agile strategies and integrate people, profit, and corporate citizenship behavior.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 November 2023
Listed Since
04 July 2023

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