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MACMILLAN The Green Transition of the Automotive Industry: From Technological Sustainable Innovation to Mobility Servitization

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£127.59 £121.10 £122.52 £123.93 £125.35 £126.76 £128.18 25 July 2026 09 August 2026 24 August 2026 08 September 2026 24 September 2026
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Description

This edited collection offers deeper understanding of the green and digital transition in the automotive industry. It explains how mobility products, services and business models are changing, the opportunities and threats correlated to this double transition as well as the competences and resources needed for firms in this fluid scenario. The book firstly provides an in-depth overview of the strategic and managerial implications for automotive and mobility incumbent firms. Chapters describe how sustainable technologies have been changing over time and identify the challenges of the shift imposed by the new competitive environment, such as the so-called servitization of the industry. The second section describes the new drivers of growth and profitability, such as open and collaborative innovation, and provides guidance on how incumbents can surf this turbulent landscape.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
28 November 2024
Listed Since
29 November 2024

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