£45.07

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£45 today · all-time low £45 (Jul 2026) · usually the usual

Springer Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage: A Strategic Tool for Competitive Advantage ... on Technology Management & Entrepreneurship)

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£45.90 £44.43 £44.75 £45.07 £45.39 £45.71 £46.03 26 July 2026 09 August 2026 24 August 2026 07 September 2026 22 September 2026
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Price distribution over 59 days • 2 price levels

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Price range: £45 - £46

Price levels: 2 different prices over 59 days

Description

This book aims to increase the success rates of startups by focusing on value proposition innovation, which is propelled by the involvement of potential consumers as well as other resources such as freelancers and strategic relationships with academia. The author shows how startups who are resource constrained can invest efforts exploring the potential market of their products. The author also explores how global markets can be beneficial for a startup’s success, while showing the workarounds in hard-to-access markets. The book investigates gaining knowledge shared by freelancers, customers, and academia, whose involvement can be crucial in supporting value proposition innovation activities such as ideas generation, implementation, and commercialization. Combined, the author leads readers to discover their ability to foster value proposition innovations that result into long term competitive advantage in a highly fluctuating business environment.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
19 November 2022
Listed Since
01 September 2022

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