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MACMILLAN Transmedia/Genre: Rethinking Genre in a Multiplatform Culture

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£56.79 £50.20 £51.64 £53.08 £54.51 £55.95 £57.39 25 July 2026 07 August 2026 21 August 2026 04 September 2026 18 September 2026
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Description
This book brings genre back to the forefront of the current transmedia trend. Genres are perhaps the most innately transmedial of media constructs, formed as they are from all kinds of industrial, technological and discursive phenomena. Yet, few have considered how genre works in a multiplatform context. This book does precisely that, making a uniquely transmedial contribution to the study of genre in the age of media convergence. The book interrogates how industrial, technological and participatory transformations of digital platforms and emerging technologies reshape workings of genre. The authors consider franchises such as Star Wars, streaming platforms such as Netflix, catch-up services such as ITV Hub, creative technologies such as virtual reality, and beyond. In setting the stage for the revival of genre theory in contemporary transmedia scholarship, this book pushes forward understandings of multiplatform media and the emerging form and function of genre across contemporary culture.

Product Specifications
Brand
MACMILLAN
Format
paperback
ASIN
3031155823
Category
Books > Subjects > Arts & Photography > Film > Genres
Domain
Amazon UK
Release Date
06 February 2023
Listed Since
23 July 2022

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