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Springer Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries (Management for Professionals)

Amazon

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£58.50 £55.57 £56.74 £57.91 £59.08 £60.25 £61.42 25 July 2026 08 August 2026 22 August 2026 05 September 2026 19 September 2026
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Description

This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
08 October 2023
Listed Since
10 September 2023

Barcode

No barcode data available

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