The Cultural Politics of Femvertising: Selling Empowerment (Palgrave Studies in (Re)Presenting Gender) - Image 1

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MACMILLAN The Cultural Politics of Femvertising: Selling Empowerment (Palgrave Studies in (Re)Presenting Gender)

Name: The Cultural Politics of Femvertising: Selling Empowerment (Palgrave Studies in (Re)Presenting Gender)
Brand: MACMILLAN
Price: 66.67 GBP
Availability: InStock

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Description

This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting advertising strategy which holds the potential for social change amidst an uneasy cohabitation with capitalism and commercial culture.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3030991539
Category: Books > Subjects > Arts & Photography
Domain: Amazon UK
Release Date: 19 May 2022
Listed Since: 21 February 2022

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About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

MACMILLAN The Cultural Politics of Femvertising: Selling Empowerment (Palgrave Studies in (Re)Presenting Gender)

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About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

MACMILLAN The Cultural Politics of Femvertising: Selling Empowerment (Palgrave Studies in (Re)Presenting Gender)

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