The Corporate Newsroom: Steering Companies Efficiently Through Communication (Management for Professionals) - Image 1

£64.63

Springer The Corporate Newsroom: Steering Companies Efficiently Through Communication (Management for Professionals)

Name: The Corporate Newsroom: Steering Companies Efficiently Through Communication (Management for Professionals)
Brand: Springer
Price: 64.63 GBP
Availability: InStock

Management

It has never been this cheap. We have no record of a lower price.

£65 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 74 days · 74 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 74 days • 1 price levels

Days at Price

Price Analysis

Most common price: £65 (74 days, 100.0%)

Price range: £65 - £65

Price levels: 1 different prices over 74 days

Description

Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy. The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3030676412
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 14 April 2021
Listed Since: 09 December 2020

Barcode

No barcode data available

Springer The Corporate Newsroom: Steering Companies Efficiently Through Communication (Management for Professionals)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

A Handbook of Corporate Communication and Public Relations

The Fundamentals of Corporate Communications

Strategic Communication: Public relations at work

Mastering Corporate Communication: A Modern Guidebook for Future-fit Strategies, Tools and Skills (Future of Business and Finance)

How Strategic Communication Shapes Value and Innovation in Society: 2 (Advances in Public Relations and Communication Management, 2)

Routledge - Into the Newsroom: Digital Production of TV News

Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets (Routledge Communication Series)

Corporate Communications: Convention, Complexity and Critique

Routledge Social Media at BBC News: Crisis Reporting Book

Practical Newspaper Reporting (Music Technology Series)

Public Relations: A Guide to Strategic Communication

Planning and Managing Public Relations Campaigns: A Strategic Approach (0)

Public Relations and Strategic Communication

Public Relations: Contemporary Issues and Techniques

Understanding Corporate Communications

News, Public Relations and Power (The Media in Focus series)

The IABC Guide for Practical Business Communication: A Global Standard Primer

21st Century Communication: A Reference Handbook

The Secrets of Successful Public Relations and Image-Making

Journalism, Science and Society: Science Communication between News and Public Relations (Routledge Studies in Science, Technology and Society)

Strategic Communication in Canada: Planning Effective PR Campaigns

Effective Communications (Management Extra)

Business Communications: A Cultural and Strategic Approach

Internet Newspapers: The Making of a Mainstream Medium (Routledge Communication Series)