MACMILLAN Technology and Business Strategy: Digital Uncertainty and Digital Solutions

Product Description This book examines how new technologies have transformed global markets, as well as global business strategy. It explores how digitalization, artificial intelligence, virtual reality, and other changes in technology have led both to new opportunities but also to increased uncertainty within both business and legislature. By pulling together academics from Russia, China, France, Hungary, Azerbaijan, Tajikistan and other countries, this book provides a truly international perspective on the impact of new technologies across areas including smart cities, corporate governance, EU legislation and logistical enterprise. It will be valuable reading for academics interested in digitization, digital business, digital entrepreneurship and the way that technological change has informed strategy. Review   Review   Review   From the Back Cover This book examines how new technologies have transformed global markets, as well as global business strategy. It explores how digitalization, artificial intelligence, virtual reality, and other changes in technology have led both to new opportunities but also to increased uncertainty within both business and legislature. By pulling together academics from Russia, China, France, Hungary, Azerbaijan, Tajikistan and other countries, this book provides a truly international perspective on the impact of new technologies across areas including smart cities, corporate governance, EU legislation and logistical enterprise. It will be valuable reading for academics interested in digitization, digital business, digital entrepreneurship and the way that technological change has informed strategy. Igor Stepnov is Head of Asset Management Department at the Moscow State Institute of International Relations (MGIMO University), Russia, and Professor of Economics at  the Financial University under the Government of Russian Federation, Russia. About the Author Igor Stepnov is Head of Asset Management Department at the Moscow State Institute of International Relations (MGIMO University), Russia, and Professor of Economics at  the Financial University under the Government of Russian Federation, Russia.