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MACMILLAN Fundamental Theories of Business Communication: Laying a Foundation for the Field (New Perspectives in Organizational Communication)

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Description

This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding―a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
05 December 2020
Listed Since
16 July 2020

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