Springer Business Performance and Financial Institutions in Europe: Business Models and Value Creation Across European Industries (Contributions to Economics)

This book examines the business models, performance, and decision-making approaches employed by financial institutions in Central and Southeast Europe. The respective contributions cover a wide range of industries, including banking, pharmaceuticals, and airline business services, and present both theoretical and empirical studies that highlight economy-wide risks and opportunities for European companies. The book is divided into four parts, the first of which provides a critical assessment of the competitiveness and performance of European companies, while the second examines decision-making approaches at financial institutions; the third and fourth parts address the macroeconomic risks and opportunities for business development in Europe. Intended for scholars, political decision-makers, and practitioners, the book offers new perspectives on Central and Southeast European financial and business research.  From the Back Cover This book examines the business models, performance, and decision-making approaches employed by financial institutions in Central and Southeast Europe. The respective contributions cover a wide range of industries, including banking, pharmaceuticals, and airline business services, and present both theoretical and empirical studies that highlight economy-wide risks and opportunities for European companies. The book is divided into four parts, the first of which provides a critical assessment of the competitiveness and performance of European companies, while the second examines decision-making approaches at financial institutions; the third and fourth parts address the macroeconomic risks and opportunities for business development in Europe. Intended for scholars, political decision-makers, and practitioners, the book offers new perspectives on Central and Southeast European financial and business research.  About the Author Alexandra Horobeț is a Full Professor at Bucharest University of Economic Studies (Romania) and holds a PhD in International Business and Economics. Persefoni Polychronidou is an Assistant Professor of Applied Econometrics at the Department of Economics, International Hellenic University (Greece).  Anastasios Karasavvoglou is a Professor of Economics and President of the annual international conference “The Economies of the Balkan and Eastern European Countries”.