MACMILLAN Bedouin Visual Leadership in the Middle East: The Power of Aesthetics and Practical Implications (Palgrave Studies in Business, Arts and Humanities)

This book focuses on leadership as a visual discourse and explores the construction of this discourse within the context of Bedouin Arabia, and the Middle East more broadly. In it, the author considers  business and organisational leadership from an aesthetic perspective and in the context of various geographical and historical settings. The book examines the work of a variety of artists, and examines how public representations of business and political figures are used as a tool of leadership.  Using a Foucauldian perspective, the book explores the interconnected concepts of power and knowledge, examining how visual images are used in the Middle Eastern context for leaders to communicate with their followers and the public. The Bedouin business world provides a unique opportunity for the researcher to examine the interplay between culture, management and politics. The book will be of interest to academics working in the fields of aesthetics, leadership, management, culture, and the Middle East more broadly.  From the Back Cover This book focuses on leadership as a visual discourse and explores the construction of this discourse within the context of Bedouin Arabia, and the Middle East more broadly. In it, the author considers  business and organisational leadership from an aesthetic perspective and in the context of various geographical and historical settings. The book examines the work of a variety of artists, and examines how public representations of business and political figures are used as a tool of leadership.  Using a Foucauldian perspective, the book explores the interconnected concepts of power and knowledge, examining how visual images are used in the Middle Eastern context for leaders to communicate with their followers and the public. The Bedouin business world provides a unique opportunity for the researcher to examine the interplay between culture, management and politics. The book will be of interest to academics working in the fields of aesthetics, leadership, management, culture, and the Middle East more broadly.  About the Author Dr. Amer Bitar is a researcher, and international executive specializing in media and strategy in the Middle East region. He has worked with a range of institutions in North America, Europe, Asia, and the Middle East to assist in formulating international strategies and managing regional expansion of operations. He has more than 22 years of professional experience in international development, crafting and executing strategies, managing media firms, licensing, and project management.