MACMILLAN Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives

Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling. Review “Rajagopal has put forward an outstanding collection of chapters dealing with a wide range of important sustainable business topics for developing economies. Just as Japan, Korea and China rose to economic strength based on technologies of the time, sustainable business can help other developing nations repeat that impressive development. As companies turn from petroleum driven products, the rise in solar and wind energy is creating companies that need no longer be tied to past practices. Companies such as Tesla have shown not only consumers, but also the stock market the value of turning to new ways of business through creativity and belief in stepping into the unknown. The book discusses these new models and the necessary political and market strategies that they will need to be successful. This book will serve as a starting place for those new in the sustainable field, and as an important reference for more seasoned readers, researchers and managers. Additionally, it is a great think tank for those in the economic and political fields.” – Kip Becker, Associate Professor Emeritus, Boston University “I have known Rajagopal for several years and he has always amazed me for his research quality and impact. This book arrives in a critical moment discussing different conceptual and experimental sustainable business models. I am convinced that this book will propose a number of applied solutions for our society.” – Neil Hernández-Gress, Associate Vice Rector for Research, Tecnológico de Monterrey From the Back Cover “Rajagopal has put forward an outstanding collection of chapters dealing with a wide range of important sustainable business topics for developing economies. This book presents new models and the necessary political and market strategies needed to make them successful. It will serve as a starting place for those who are new in the field of sustainability management, and an important reference for more seasoned readers, researchers, and managers.”-Kip Becker, Associate Professor Emeritus, Boston University “I have known Rajagopal for several years and he has always amazed me for his research quality and impact. This book arrives in a critical moment discussing different conceptual and experimental sustainable business models. I am convinced that this book will propose a number of applied solutions for our society.” - Neil Hernández-Gress, Associate Vice Rector for Research, Tecnológico de Monterrey Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids com