£45.73

Palgrave Pivot A Business History of the Bicycle Industry: Shaping Marketing Practices

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Last 66 days · 66 data points (no recent data)

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£45.73 £4.23 £13.28 £22.34 £31.39 £40.45 £49.50 24 May 2026 09 June 2026 25 June 2026 11 July 2026 28 July 2026

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2 days 64 days · current 0 16 32 48 64 £8 £46 Days at Price

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Most common price: £46 (64 days, 97.0%)

Price range: £8 - £46

Price levels: 2 different prices over 66 days

Description

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
04 November 2020
Listed Since
13 May 2020

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