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£45.73

Palgrave Pivot A Business History of the Bicycle Industry: Shaping Marketing Practices

Name: A Business History of the Bicycle Industry: Shaping Marketing Practices
Brand: Palgrave Pivot
Price: 45.73 GBP
Availability: InStock

Business & Economic History

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Description

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.

Product Specifications

Brand: Palgrave Pivot
Format: hardcover
ASIN: 3030505626
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 04 November 2020
Listed Since: 13 May 2020

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Palgrave Pivot A Business History of the Bicycle Industry: Shaping Marketing Practices

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