This book gathers selected theoretical and empirical papers from the 28th Eurasia Business and Economics Society (EBES) Conference, held in Coventry, United Kingdom. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address management and marketing aspects such as telecommuting versus the traditional work environment, the effect of value congruence, promoting product characteristics using social media, perception of terrorism risks, and personal innovativeness and employability. From the Back Cover This book gathers selected theoretical and empirical papers from the 28th Eurasia Business and Economics Society (EBES) Conference, held in Coventry, United Kingdom. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address management and marketing aspects such as telecommuting versus the traditional work environment, the effect of value congruence, promoting product characteristics using social media, perception of terrorism risks, and personal innovativeness and employability. About the Author Mehmet Huseyin Bilgin is a Professor at Istanbul Medeniyet University (Turkey). He has also held several visiting faculty positions at Indiana University-Purdue University Indianapolis (IUPUI) (USA), Jacksonville University (USA), Zagreb University (Croatia), and Nanyang Technological University (Singapore). Prof. Bilgin has published many articles in reputable international journals and is the Associate Editor of the Eurasian Economic Review (Springer). He is the founder and current Chairman of the Istanbul Economic Research Association, and is the founder and current Vice President of the Eurasia Business and Economics Society (EBES, Turkey). He has also been active as a consultant in several institutions, as a newspaper columnist, and featured in several television programs. Ender Demir is an Associate Professor of Finance at Istanbul Medeniyet University (Turkey). Dr. Demir is the founder and conference coordinator of the Eurasia Business and Economic Society (EBES). He serves as the Associate Editor of the Eurasian Business Review (Springer), and as a Subject Editor of the Journal of Multinational Financial Management. He has published his research in peer-reviewed international journals such as the Annals of Tourism Research, Emerging Markets Review, Finance Research Letters, and Journal of International Financial Markets, Institutions and Money. His research interests are in corporate finance, cryptocurrencies, financial economics, and tourism economics. Hakan Danis is the Vice President of the Eurasia Business and Economics Society (EBES) and Director of the Credit Strategies Group at the Mitsubishi UFJ Financial Group (MUFG) (USA). Previously, he worked at the Spanish multinational global bank Banco Bilbao Vizcaya Argentaria (BBVA) in the USA as a Senior Economist. He is one of the founders and first President of the EBES. He has published articles in many leading economics and finance journals and currently serves as the Managing Editor of Eurasian Economic Review (Springer). He is a frequent guest editor for the Emerging Markets Finance & Trade and Singapore Economic Review, and has published several academic books. His current research and teaching interests include monetary policy, nonlinear applied time series, risk management in financial institutions and macroeconomics. Uchenna Tony-Okeke is an Associate Professor of Finance at Coventry University (UK). He is also the Associate Head of the School for Global Engagement at the School of Economics, Finance and Accounting in Coventry (UK). He is a certified management and business educator (
