MACMILLAN Sportswomen’s Apparel Around the World: Uniformly Discussed (New Femininities in Digital, Physical and Sporting Cultures)

This volume presents a collection of essays that explore the relationship between sporting clothing and gender. Drawing on uniform and sports apparel as a means of exploring the socio-sexual politics of the contemporary world, the contributions analyse the historical, political-economic, socio-cultural and sport-specific dimensions of gendered clothing in sport.  Part of a two-volume series (the other discussing this phenomenon in the USA), contributors cover topics such as the rise of athleisurewear, Olympics outfits, eSports, religious considerations, the saree, fitness attire on Instagram, Japanese bloomers, youth clothing, ForPlay’s sexy sports costumes, and women’s sportswear for rugby, tennis, throwing, biking, wrestling, and flat track roller derby.  This global anthology will be of interest to practitioners and scholars of sports history, the sociology of sport, and gender/media studies.   Review “These ground-breaking intersectional volumes highlight the nature of sports and sports attire, the multi-faceted interpretations of ‘appropriateness,’ and the hegemonic agenda of dressing female athletes, past and present. They are a must read for anyone interested in issues associated with sports, identity, gender, race, and clothing and a must have for scholars of sociology, sport, gender and media studies, and psychology.” ― Debra Merskin, Professor in the School of Journalism and Communication, University of Oregon, USA “This riveting anthology judges two gendered industries―sports and fashion―to redress the embarrassing lack of coverage regarding women and globalization in sports communication studies. Employing intersectional and transnational standpoints, contributors reveal double standards requiring women’s sportswear to communicate style plus function. Athletic uniforms also expose the double bind of mandated feminine modesty and postfeminist hyper-sexualization regulating sportswomen differently worldwide.” ― Kim Golombisky, Associate Professor of Women’s and Gender Studies, University of South Florida, USA “This book is a welcome addition to research of sportswomen. Offering a holistic perspective on apparel, this work places emphasis on the gendered power embedded in these artifacts. The impressive work of these authors details the past, present, and future of sportswomen's apparel. This book will become a cornerstone of sports apparel research moving forward.” ― Katie Sveinson, Assistant Professor in the School of Sport, Tourism and Hospitality Management, Temple University, USA "This volume includes an impressive line-up of leading scholars from around the world. The authors tackle many issues and topics from a wide range of historical and socio-cultural perspectives, challenging assumptions about language, bodies and sportswear. This is an important book that is long overdue." ― Carly Adams, Professor in the Department of Kinesiology and PE, University of Lethbridge, Canada  “With this aptly named examination of sportswomen’s apparel both in the U.S. and globally, Linda Fuller has expertly assembled an all-star cast of feminist sports scholars to explore the intersection of female athleticism, gendered sport performance, power, and culture as reflected in the sport uniform. This two-volume work makes a unique and exciting contribution to the field of sports studies.” ― Marie Hardin, Professor of Journalism, Bellisario College, Penn State University, USA From the Back Cover This volume presents a collection of essays that explore the relationship between sporting clothing and gender. Drawing on uniform and sports apparel as a means of exploring the socio-sexual politics of the contemporary world, the contributions analyse the historical, political-economic, socio-cultural and sport-specific dimensions of gendered clothing in sport.  Part of a two-volume series (the other discussing this phenomenon in the USA), contributors cover topics such as the rise of athle