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MACMILLAN The Valuation of Digital Intangibles: Technology, Marketing and Internet

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Description

Develops an evaluation method beginning with a general approach of intangibles and then focusing on specific technology Formulates the best practices of specific digital asset appraisal Delves into the valuation of brands, patents, big data, Internet of Things, interoperable databases, artificial intelligence, digital newspapers, social networks, blockchains, and FinTech applications

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 February 2021
Listed Since
22 January 2021

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