MACMILLAN Media in the Global Context: Applications and Interventions

Product Description This book investigates ways in which global media coverage of conflicts affects the worldviews of the social and cultural values of nationals from the war regions. It identifies the cultural patterns in remote communities that have been ‘diluted’ by IT and the extent to which the changes impacted the values of the indigenes. It also describes the role that IT especially social media and broadcast media play in the understanding of war among residents in highly wired and remote communities, respectively. Review “A very welcome addition to the literature on globalization of media and communication. What distinguishes this valuable collection is its focus on the global South.” (Daya Thussu, author of International Communication: Continuity and Change, Professor of International Communication, Hong Kong Baptist University) “This book offers a timely contribution to the understanding of the dynamics of global media representation and perception in a new era undermined by the unprecedented connectivity, both symbolically and physically, in human history. Instead of repeating a technical-driven globalization illusion, this book offers a collection of wonderful works to map the diversity of localization in which technological adoption interacts with the changing cultural and social patterns… It is indeed an inspiring work for international communication research and practice across the globe.” (Deqiang Ji, Associate Professor at Communication University of China; Vice Chair, International Communication Section, IAMCR; Editor-in-chief, China Media Research) “News reports about marginalized regions are often tilted to favor the political and economic interests of the news teller, but this book doesn’t apologize to the latter. Rather, it traces the historical and structural patterns of international news reporting and news consumption and provides recommendations for meaningful change.” (Jan Servaes, former UNESCO Chair of Communication for Sustainable Social Change) “This is an excellent collection of studies that enhances our understanding of how global media influence societal perceptions of otherness. I recommend this volume for students and teachers of media literacy, media advocacy, social media and media effects… a good communication and media student’s companion.” (Levi Z. Manda, PhD. Editor , Journal of Development & Communication Studies) “We often read books that claim to offer a global perspective when, in fact, they mostly address European and North American viewpoints. This is definitely not the case here. The book covers a range of relevant and timely topics, including terrorism and reporting, politics and journalism, fake news, social media use, and online extremism. Most importantly, readers can learn about research conducted in varied global contexts in Africa, Asia and the Arab World. A must read for people who are curious about diverse media uses and practices in the world.” (Andrea Medrado, PhD.,  Fluminense Federal University, Brazil. Co-Chair, Community Communication & Alternative Media Section, International Association for Media and Communication Research) “This book debates representation within wide-ranging global contexts, with nuanced analysis of discourses of terrorism. It adds new evidence and critical views from the Global South.” (Winston Mano, PhD., Director of the Africa Media Centre and a member of the CAMRI Global Media Research Network, University of Westminster, UK) “Once again, the irrepressible intellectual Emmanuel Ngwainmbi has brought us another one of his outstanding books, Global Media Representation and International Community Perception, with a steady hand on organization, choice of chapter writers and a sharp focus on the worldwide nature of media representation as the international community sees it. Ngwainmbi is clearly one of the leaders in communication and this book, edited by him, shows his mastery.” (Prof. Molefi Kete Asante, author of Revolu